The 2016 US Presidential campaigns have degenerated to the level of a daytime talk-show, and the media is playing a big role in influencing the remaining voters. With just under two weeks to go, we’ve been able to generate a wealth of big data analytics on both Hillary Clinton and Donald Trump that captures the overall media sentiment in the US. With this, we can survey the lay of the election land and offer some analysis on the impact of media coverage for each candidate in the run-up to the November 8th elections.
As it stands at the moment, we see a very strong correlation between the media sentiment and poll numbers when comparing each candidate with each other. As already widely reported, the data confirms that the release of a damaging video of Mr. Trump making lewd comments in early October was a clear turning point for his campaign. His subsequent accusations that the election will be rigged are not working in his favor either. Mr. Trump’s media sentiment continues to fall with recent polls, translating into better polling numbers for Mrs. Clinton with just over two weeks until the election.