The key findings of the Intra-day Abnormal Return study can be summarized as:
- 39 of 63 event categories show positive average Information ratios measured over the five hour post-event window.
- 87% of all sentiment-based events show positive average Information ratios amounting to 90,000 events over the four year period.
- 50% of the identified events translate into short signals, while the remaning events are considered long signals.
- The Top 10 and Top 20 event categories generate about 550 and 6,500 signals over the four year period, respectively.
- 62% of the 39 event categories hold positive average Information ratios in at least three of the four years covered in the study.
- On average, the most profitable short trading signals yielded 0.70% per trade with Hit Ratios in the range of 60-65% (Fig. 2).
- On average, the most profitable long trading signals yielded 0.40% per trade with Hit Ratios in the range of 40-70% (Fig. 4).


To consider the consistency of the trading signals, I conducted a year-by-year analysis and found that 62% of the interesting event categories held positive average Information Ratios in at least three of the four years covered in the study.
I think the above findings indicate that News Sentiment could potentially be applied profitably as a factor or an overlay to a trading model, and thus add value in the alpha-generation process at an intra-day level. The full results of my findings are documented in Hafez, Peter. Impact of News Sentiment on Abnormal Returns (May 15, 2009). In the near future, I plan to present a series of interesting results found by Macquarie Equity Research applying news sentiment in more traditional low frequency investment strategies.
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